Selling on Online Marketplaces - ECommerce Strategies to Help You Find the Best Marketplaces For You

Ecommerce merchants face a wide variety of options for increasing product sales and where to sell products online. Whether you have your own eCommerce website for sales or not, selling through online marketplaces is a critical strategy for any retail seller to increase sales.

Online marketplaces provide an easy way to reach new customers and start selling more products almost instantly. There are literally hundreds of quality sales sites that give you instant access to a community of shoppers that are already buying, with some being for general merchandise and some catering to niche products.


What types of marketplaces can you sell on?

The general types of marketplaces for online selling can be broken down as:

Auction Websites
Classifieds Websites
Price Comparison Websites
Coupons and Deals Websites
Marketplace Storefronts
Which marketplaces will be most profitable for you?

This depends on many factors including the types of products that you sell, the quantity of products that you have, and how actively you market yourself online. If you have tried some of the major marketplaces already and found that you cannot make a profit, then you may want to explore alternatives where you can list your items for free. There are many free product listing sites for auctions, classifieds, and storefronts.

You should test a marketplace for your own products and continue selling on any that deliver you new customers. Successful eCommerce sales depends on reaching the largest channels of customers possible.

Which marketplaces will get you sales on your own website?

Many online marketplaces will let you create a seller profile to increase your exposure and build additional high quality links back to your website. This will help you both with search engine optimization for your eCommerce site as well as direct customer referrals.

Some online marketplaces will also let you create free product listings or some other way to list for free. These can also build links to your site and send direct customers your way, even if you do not make a sale on the marketplace directly.

How can you tell which marketplaces are worth your effort?

Researching online marketplaces and staying up to date with the constantly changing landscape can be time-consuming, but selling online is a critical aspect of business today.

Whichever online marketplaces you choose to sell on, you cannot go wrong by starting to sell your products in a variety of online places. Try them out and find out what works best for you.