Digital goods or digital work are often used to refer to more in-demand, non-tangible products. These may include computer games, software, e-books, digital music, and images. Also included in the list are the currently popular Photoshop documents (PSDs), Photoshop templates, Photoshop files, WordPress themes, WordPress plugins, stock photos, and other applications.
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Partnering with a digital marketplace
It would be advantageous for anyone to have digital content that is intended to be sold. However, it could be very difficult to promote/market as well as sell it. A person who has digital content to sell should carefully select the venues where he would put up or market it. The decision should consider several important factors like demographics, demand, and competition.
It is always ideal to do ample research before finalizing any decision. One's chosen digital marketplace should be based not just on commissions but also on fees, consumer reach, and track record. It is always safe and ideal to go with the more popular marketplaces but there would certainly be setbacks in terms of any or all the factors mentioned.
Promoting the digital content
Whichever marketplace is chosen and employed, it is always ideal to effectively promote and market the content. It is not enough that the marketplaces help sell the content. The owner/developer of the digital good should still continue to do his share in promoting and marketing his content/goods.
One can always use his own Websites or blogs to further promote his digital content. This is important even if the digital goods are already posted in any digital marketplace. The more and the better the sales pitches are, the bigger the chance of actually selling gets. Social media or social networks can still be used to promote and market not just the digital content but also (partly) the marketplace.
Julius "Jules" Mariano is a freelance search engine & social media marketing specialist. He is the co-founder of VPRO Digital Marketing. He currently writes for TotalBounty.com. Total Bounty a digital marketplace for buyers and sellers of HTML templates, WordPress themes and plugins, PSD files and graphics, ebooks, and more.
Partnering with a digital marketplace
It would be advantageous for anyone to have digital content that is intended to be sold. However, it could be very difficult to promote/market as well as sell it. A person who has digital content to sell should carefully select the venues where he would put up or market it. The decision should consider several important factors like demographics, demand, and competition.
It is always ideal to do ample research before finalizing any decision. One's chosen digital marketplace should be based not just on commissions but also on fees, consumer reach, and track record. It is always safe and ideal to go with the more popular marketplaces but there would certainly be setbacks in terms of any or all the factors mentioned.
Promoting the digital content
Whichever marketplace is chosen and employed, it is always ideal to effectively promote and market the content. It is not enough that the marketplaces help sell the content. The owner/developer of the digital good should still continue to do his share in promoting and marketing his content/goods.
Julius "Jules" Mariano is a freelance search engine & social media marketing specialist. He is the co-founder of VPRO Digital Marketing. He currently writes for TotalBounty.com. Total Bounty a digital marketplace for buyers and sellers of HTML templates, WordPress themes and plugins, PSD files and graphics, ebooks, and more.
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